Chronic Kidney Disease Free Essay Example, 2000 words

Pathophysiologic changes Chronic Kidney disease affects the normal functioning of the body. According to National Kidney Foundation (NKF), the kidney is responsible for production of hormones called erythropoietin (EPO), which signals the body to make red blood cells (NKF, 2008). When one has kidney disease, the body may not be able to make EPO and this leads to reduced red blood cells which may lead to anemia. Since a combination or a group of cells of the same kind and which perform similar function makes a tissue, the effect of chronic kidney disease on cells affects formation of tissues. An arrangement of tissues of different types forms an organ. Chronic Kidney Disease affects production of red blood cells, a situation that leads to lose of blood. All organs in the body require blood for their operation. For example, the circulatory organ supplies blood from the heart to all parts of the body and lack of blood due to kidney failure may lead to total failure of body organs and lead to death. Clinical symptoms and complications Clinical manifestation on kidney failure shows that between stages 1 to 3 where glomerular filtration rate (GMF) is greater than 30 mL/min/1.73m2, patients with chronic kidney disease do not show symptoms of the disease (Arora, 2013). We will write a custom essay sample on Chronic Kidney Disease or any topic specifically for you Only $17.96 $11.86/pageorder now When clinically tested for loss of GMF, they do not show water or electrolyte imbalance or metabolic disturbance symptoms. These symptoms turn clinically manifest with chronic kidney disease at stage four to five where the GFR is less than 30 mL/min/1.73m2. However, people with other conditions associated with positive symptoms of the disease turn vulnerable at earlier stages. Clinical manifestation in patients with the disease shows them to accumulate multiple toxins with unknown identity and spectrum. At the fifth stage also problems in metabolism show malnutrition of protein energy, muscle weakness and lean body mass loss. There are also changes in water and salt handling by the kidney, which cause peripheral edema and high blood pressure (Arora, 2013). Other clinical manifestations include pericarditis, encephalopathy, peripheral neuropathy, and gastrointestinal symptoms, among others. Complications with their underlying pathophysiology The possible complications of chronic kidney disease are anemia, which is a result of low hemoglobin levels. This limits the amount of oxygen that reaches many parts of the body (Nordqvist, 2013). The disease can also affect the central nervous system, which controls all body organs.

The American Dream - 1011 Words

Brie Alford HNRS 195H (01) Fall 2015 Short Essay #1 We, as humans, are meant for â€Å"something more than mere survival† (FDR Economic Bill of Rights). We are meant for complex ideas, groundbreaking inventions and technological advances, a sense of community, and a place where freedom and opportunity run rampant throughout the streets. We are meant for the American Dream. I fear, however, that as time has passed, America has lost sight of the true ideals entrenched in the idea of the American Dream. Americans seem to believe that because of their mere presence in America they should be clothed in the finest silk and own a house the size of Texas. We seem to believe that our freedom of speech inherently grants us the right to degrade others. We seem to believe that because we live in America, everything should be handed to us on a silver platter. We, as a nation, seem to have forgotten the men who â€Å"[pledged their] Lives, [their] Fortunes, and [their] Sacred Honor† in exchange for this dream, and the responsibility we have, as Americans, to respect and appreciate the opportunities that have been given to us; namely the right to freedom, opportunity, and the pursuit of happiness (Declaration of Independence). The American Dream grants the right to freedom. I perceive freedom as the right to be, act, and do as I please, so long as my actions do not infringe upon another’s rights. As Lyndon Johnson explained, The American Dream does not guarantee â€Å"the right to holler fire in aShow MoreRelatedImmigrants And The American Dream1362 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and highRead MoreThe American Dream By Kimberly Amadeo1637 Words   |  7 PagesNowadays, a large number of people migrate to the United States to work and achieve the American Dream. According to the Article â€Å"What is the American Dream?† by Kimberly Amadeo, â€Å"The American Dream was first publicly defined in 1931 by James Truslow Adams in Epic of America. Adam’s often-repeated quote is, ‘The American Dream is that dream of land in which life should be better and richer and fuller for everyon e, with opportunity for each according to ability or achievement.’† There are many peopleRead MoreAnalysis Of The Movie The American Dream 754 Words   |  4 Pages Nyreel Powell Ms. Jones American Literature 1 June 2015 The American dream in A Raisin in the Sun Have you ever had a dream and it didn’t come how you wanted it to be? Have you ever had accomplishments that you wanted to achieve but people were getting in the way of them? The four main characters in this book all have good dreams but there are people in the way of getting to those dreams or their dream is too high to accomplish. A Raisin in the Sun a play written by Lorraine Hansberry, andRead MoreSister Carrie and the American Dream1618 Words   |  7 PagesThe American Dream is surely based on the concept of â€Å"Life, Liberty and the Pursuit of Happiness† but it is above all, a matter of ambition. James Truslow Adams, an American writer and historian, in 1931 states: life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, which not only points towards a better standard of living for Americans but also denounces a degree of greed in the US society. Ambition not only â€Å"killed the catâ₠¬  butRead MoreGrapes Of Wrath And The American Dream1644 Words   |  7 PagesThe idea of the American Dream is ever changing depending on the person and the time of life that person is in. Although the main ideas of the American Dream remain the same to be educated, economically sound, healthy, to have a family, and equal rights. Many great films and works of literature were created to show case all the different ideas people have for their American Dream. The film â€Å"Grapes of Wrath† directed by John Ford and the poem â€Å"I Will Fight No More Forever† by Chief Joseph, both depictRead More Destruction of the American Dream Essay2145 Words   |  9 PagesDestruction of the American Dream I’ve talked about it in the past, the destruction of the American Dream. Always, there have been papers, writings, and thoughts that quantify a particular section of its ultimate demise, be it due to money, education, or sexuality. Maybe the destruction cannot be viewed as a singular event or cause. Perhaps instead it must be examined as a whole process, the decay and ultimate elimination of a dream. Self destruction, if you will†¦ Mr. Self Destruct Read MoreSuccess As One Of The American Dream1137 Words   |  5 PagesApril 2015 Success as One of The American Dream When we hear the word â€Å"success†, we often think of wealth and money. To some people, the embodiment of being success is earning a lot of money. In fact, the concept of success is primarily based on how much money a person earns. However, each person views the definition of success differently. One way to define success is something that has more to do with flash than it does with substance. John Wooden, an American basketball player and coach viewRead MoreJim Cullen And The American Dream2081 Words   |  9 Pages The American Dream, as defined by Cullen, is starting your goal off with a little and ending with more; it s like a business, you invest in it in order to gain more money. Usually, people will define the American Dream as being able to achieve your goal because everyone is offered opportunities. Cullen does acknowledge that people are born with different opportunities, so he talks about the good life. The good life describes different factors that determine your opportunities. Throughout the otherRead MoreFactors Influencing The American Dream1834 Words   |  8 Pagesindividual to succumb or to not succumb to the seductions of crime. These three factors are brilliantly portrayed in the television show, Breaking Bad and the novel, The Stick Up Kids. The American Dream is what many American citizens strive for. However, not all of those citizens are able to achieve the American Dream through a legal pathway. The reason an indivudal may not being able to do so is because of his or her background factors. It is important to note that background factors are a fractionRead MoreShark Tank And The American Dream1755 Words   |  8 PagesShark Tank and The American Dream The TV show Shark tank embodies everything the American dream represents. The show obtains successful Entrepreneurs ready to invest their own money into other Americans wanting to be just like them, reaching the American dream and become a successful entrepreneur. The show presents entrepreneurs working towards the goal of creating a business to not only gain wealth but also change the way we live today. The show is to keep the American dream alive and well while

Why I should go to the promotion board Free Essays

Here are a couple of reasons why I believe I should be go to the promotion board. First, I’m ready to further my career as a Non Commissioned Officer. Being the best I can be is all I’ve ever wanted and I’m ready to take the next step in the Army with being promoted to Staff Sergeant. We will write a custom essay sample on Why I should go to the promotion board or any similar topic only for you Order Now Secondly, I’m ready to take on more responsibility as that shows that I’m becoming a better leader because with more rank comes more responsibility. I feel that I am more than qualified to attend the promotion board. I have more than enough experience as an NCO that this would be a prominent move In the right direction. In these current times I feel that by going to the promotion board upon passing It I will be able to Impose my will as a Staff Sergeant and lead more soldiers to becoming great leaders themselves. I am deserving of this opportunity and have been waiting my chance for a great while now. This is the time and this is the season or a break through. In closing, I’m not asking for too much but to be afforded the opportunity to at least have a chance to attend the promotion board. I will be well prepared and motivated to do my best at the board. This will be a great step towards my career progression. My family would be proud of me, and this would be one of my most recent accomplishments, among many. I want to do so much more for the Army, but I feel limited at the level I am at this moment. I would greatly appreciate this opportunity ND once I’ve gone to the board, you will understand why I feel the way I feel about why I should go to the board. Thank you. Why I should go to the promotion board By AP_daddy SST Phillips, Antennae. Can be is all Vive ever wanted and I’m ready to take the next step in the Army with than enough experience as an NCO that this would be a prominent move in the right passing it I will be able to impose my will as a Staff Sergeant and lead more soldiers and once Vive gone to the board, you will understand why I feel the way I feel about. How to cite Why I should go to the promotion board, Papers

Nursing Case Study Accute Heart failure

Question: Discuss about the Nursing Case Study for Accute Heart failure. Answer: Explain the pathogenesis causing the clinical manifestations with which Mrs. Brown Presented. The heart failure mostly occurs when the heart is unable to pump sufficiently the blood in the body to meet its needs. Mrs. Brown was diagnosed with an acute heart failure. The acute heart failure constitutes a clinical syndrome known as heterogeneous, in which the pathophysiology is very complex and it is not completely understood. Nonetheless, based on the diversities of the clinical presentations, there are various types of the pathophysiological mechanisms along with some factors that trigger the circulatory decompensation to be involved. Therefore, acute heart failure can be defined as the heterogeneous syndrome of the various signs and the symptoms, which exhibit on the onset rapidly and then worsen the heart failure, which may entail an urgent therapy. (Valente, Voors, Damman, Veldhuisen, Massie, Connor Davison, 2014) The acute heart failure often develops in either days or hours that can be life threatening. During the heart failure, there is a drastic drop in the cardiac ou tput. On the case of Mrs. Brown, her case was an exacerbation of a chronic disease. Various conditions that have led to the chronic heart failure include the high blood pressure, inherited heart defects and coronary disease or the inflamed heart. It is important to note that the heart failure and the cardiovascular disease in general can be genetic. Sometimes one of the chronic conditions can lead to an event of acute. (Valente, Voors, Damman, Veldhuisen, Massie, Connor Davison, 2014) The major causes that may associated with the acute failure are a blood clot in the lungs, an infection; there are severe irregular heartbeats, an allergic reaction and an infection. There are also aspect of the risk factors that can lead to the heart failure and a combination of these factors can increase the heart failure. These are a high blood pressure, having an irregular heartbeat, the sleep apnea which the problem breathing while sleeping. Some of these problem were exhibited by Mrs. Brown like she had arbor normal heart beat, severe dyspnea and her pulse rate was high. (Deedwania, 2012) The pathogenesis causing Mrs. Brown manifestation was systolic failure in which there was a dysfunction on the left ventricle. This was mainly caused by any of the multiple disorders that may damage on the left ventricle on its contractile functions. Some factors that may have caused this condition were insufficient ejection fraction, there was reduced cardiac output on the patient, and there was reduced blood pressure and a fluid retention on the patient. (Valente, Voors, Damman, Veldhuisen, Massie, Connor Davison, 2014) On the reduced cardiac output, the body is not able to compensate for blood that is pumped for the needs of the body. The cardiac output is caused by the inability of the heart to generating enough output, which may lead to the reduced flow of the blood to the brain, and some of the other vital organs. The symptoms may include fatigue, and the low urine output. She also exhibited dyspnea where she had exertional breathlessness where there is an increased pressure on the left ventricle, which may be due to the nocturnal fluid that has been redistributed and enhanced on the renal reabsorption. Explain two high priority-nursing strategies to manage on Mrs. Brown case and provide evidence based rationale for the strategies. One of the strategies the nurse could employ would be an ongoing monitoring and management of the patient. The management of the acute breathlessness can be carried out simultaneously with the diagnosis. When the diagnosis of the acute heart failure are made there should be administering of the diuretic in order to relieve dysponea. Moreover, the dose that is administered should be low to reduce on the fluid congestion and thus balance on the positive action to any of the potential negative effect on the functions of renal. (Gardner, McDonagh Walker, 2007) There is need for the close monitoring of the renal functions, the output of the urine and the balance of the fluid. The ongoing monitoring of the response to the treatment and the cardiopulmonary status is important by the nurses in order to close monitor on the key parameters of haemodynamic. This would help the patient in that there is no under treatment or prevent the underlying condition do not deteriorate further. A warning score that is allocated to the vital signs is outside the pre-agreed ranges. These point are then summed together to provide a single composite score. If the score increases it would identify the patients that would benefit from escalation of the monitoring or even treatment. (Deedwania, 2012) Nonetheless, the escalation and the alterations in the management are made in accordance with the score. The use of the close monitoring strategy entail provision of a care environment where the nurses have adequate time and provide the expertise to be able to identify and respond to any changes that are exhibited on the physiological data. There is recognition between the adaptation between the competences of the nurses and the quality of the care they have provided. Therefore Mrs. Brown would receive an in patient care on the specialized cardiology ward and she would be cared by a nursing staff that have specific expertise in the management of the needs care. Moreover, the nurse would identi fy on the exact model to adapt on her conditions Patient Education strategy The hospital is also an ideal time for provide education in regards to the heart failure the monitoring and the management. In some hospitals on admission are preventable if the heart failure worsening is detected early enough. Some patients families wish to get involved in the self-care in order to monitor on their conditions. There should be introduction of these concepts during the stay in the hospital of the patients. In most of the case there can be a mismatch that exists between ta patients understanding on their management of the heart failure and the information, which is often provided by a health professional. In a survey done it showed that the patients only recalled approximately 45% of advice given on self-care. The study also elaborated that the adherence to the medication was majorly associated with the beliefs of the patient on their medication. (Deedwania, 2012)The ability of the patient to learn and be able to retain the information may be reduced while at the hospi tal due to the high levels of anxieties and the cognitive dysfunction. It is important for the nurses to use the admission of the hospital to provide the patient with the verbal information, which is supported by material that are written. The nurse on the case of Mrs. Brown can use teach back technique where they may ask her to repeat using their own words the information they have provided them. This help to confirm on their understanding and helps the nurse to reparse the information they have not understood. The time spent between the nurse and the patient provide benefits in regards to knowledge retention rate and may be much useful when interacting with individuals who have low education level or the health literacy. 3 a). Effects of IV furosemide and glyceryl trinitrate drugs in relation to the underlying pathogenesis The glyceryl trinitrate drug provides a rapid and a steady therapeutic concentration of the nitrates during the continuous infusion. This drug caused the venodilation when given in low doses, but when given on high doses it dilates both the arteries and the veins. The hemodynamic effect of the drug is to decrease the blood pressure in the preload- this is on the left ventricle when it is filling the pressure. It also determines afterload and decreases the oxygen demand in the myocardial. The IV furosemide drug is an anthranillic acid derivate that is often used as a diuretic. The drug is used to treat the excessive accumulation of the fluid, which may be caused by congestive heart failure. The drug is used to control the hypertension and some of the side effect of the drug are thirst, urination. The dosage is essentially determined by the physician depends to how much fluid is there are how fast it should be removed. These two drugs were used on Mrs. Brown because she had acute heart failure. b) Discuss how to monitor for the respond of the adverse effects of these drugs The physician carefully determines the level of the administration of these drugs. The doctors use the therapeutic monitoring method, which they use to check the effectiveness of the drugs taken the individuals with the heart failure. (Gardner, McDonagh Walker, 2007) Monitoring entails looking at the side effects on the drug like severe vomiting, dizziness, the blood pressure level. The doctors are able to keep the record of the patients in regards to the drugs the patients is taking the side effects and if the medication is working effectively. They also need to get the right balance of the drug and control the side effect of the drug and if they are severe change the medication. C) How to evaluate on the therapeutic effect of the drugs The best diagnostic evaluation of the side effects is to carry a complete history of the symptoms that are exhibited. (Gardner, McDonagh Walker, 2007) It is important for a physician to know when they started, how long they have lasted, how severe they have become and whether the patient had them as before. Moreover, the doctor should ask about the history of the patient on the family member history. The treatment outcome of the side effects depends on the evaluation that is done. The therapeutic doses of these drugs will tend to reduce the systolic, diastolic and arteries pressure. The concentration of these drugs should not be mixed to the other drugs. References Deedwania, P. C. (2012). Heart failure. Philadelphia, PA: Saunders Gardner, R. S., McDonagh, T. A., Walker, N. L. (2007). Heart failure. Oxford: Oxford University Press McMurray, J. J., Adamopoulos, S., Anker, S. D., Auricchio, A., Bhm, M., Dickstein, K., ... Jaarsma, T. (2012). ESC Guidelines for the diagnosis and treatment of acute and chronic heart failure 2012. European journal of heart failure, 14(8), 803-869. Nieminen, M. S., Bhm, M., Cowie, M. R., Drexler, H., Filippatos, G. S., Jondeau, G., ... Rhodes, A. (2005). Executive summary of the guidelines on the diagnosis and treatment of acute heart failure. European heart journal, 26(4), 384-416. Selby, V. N., Teerlink, J. R. (2013). Whats new in the treatment of acute heart failure?. Current cardiology reports, 15(9), 1-9. Valente, M. A., Voors, A. A., Damman, K., Van Veldhuisen, D. J., Massie, B. M., O'Connor, C. M., ... Davison, B. (2014). Diuretic response in acute heart failure: clinical characteristics and prognostic significance. European heart journal, 35(19), 1284- 1293.

Talking Reading Listening Essay Research Paper Writing free essay sample

Talking Reading Listening Essay, Research Paper Writing 7 6. Reference 14 Basil Blackwell ( 1985 ) Guide for Authors. Oxford: Basil Blackwell, 1985. Bower et Al. ( 1994 ) ? Protocol, Etiquette, and Duties of Reviewers in Fi-nance? , Financial Practice and Education, Fall/Winter 199418-24. Davis, John ( 1940 ) ? The the Argument of an Appeal? from American Bar Association Journal, December 1940, 26: 895-899. Fowler, H. ( 1965 ) A Dictionary of Modern English Usage, Second Edition. New York: Oxford University Press, 1965. Halmos, Paul ( 1970 ) ? How to Write Mathematicss? L? Enseignement Mathematique. May/June 1970. 16, 2: 123-152. Harman Eleanor ( 1975 ) , ? Hints on Poofreading? Scholarly Publishing, pp. 151-157 ( January 1975 ) . McCloskey, Donald ( 1985 ) ? Economic Writing? Economic Inquiry. April 1985. 24, 2: 187-222. ? The University of Chicago. Get downing Research Early? Harry Roberts and Roman Weil. ( August 14, 1970 ) Sonnenschein, Hugo A ; Dorothy Hodges ( 1980 ) ? Manual for Econometrica Authors? , Econometrica 48: 1073-1081 ( July 1980 ) . Stigler, George ( 1977 ) ? The Conference Handbook? , Journal of Political Economy, 85: 441-443. Strunk, William A ; E. White ( 1959 ) The Elementss of Style. New York: Macmillan, 1959. Tufte, Edward ( 1983 ) The Ocular Display of Quantitative Information. Chesire, Conn. We will write a custom essay sample on Talking Reading Listening Essay Research Paper Writing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page : Artworks Press, 1983. Weiner, E. ( 1984 ) The Oxford Guide to the English Language. Oxford: Oxford Uni-versity Imperativeness, 1984. 14 Eric Rasmusen, Indiana University School of Business, Rm. 456, 1309 E 10th Street, Bloomington, Indiana, 47405-1701. Office: ( 812 ) 855-9219. Facsimile: 812-855-3354. Electronic mail: Erasmuse @ Indiana.edu. Web: hypertext transfer protocol: //ezinfo.ucs.indiana.edu/erasmuse. Revised, June 26, 1996 2 2. Writing 1 1. To get the better of author? s block, set together an lineation of the points you want to do, in any order. Then, order them. Get down composing without worrying about manner, and subsequently revise to a great extent or get down over. Get downing twice today is better than waiting three months and get downing one time. It is better, a fortiori, than waiting forever. 2. Photocopy your paper before you give it to anyone, or, better still, retain two transcripts on disc, in separate locations ( for fright of fire ) . 3. Number each page of text, so the reader can notice on peculiar pages. Num-ber each equation in bill of exchanges on which you want remarks. If you have appropriate package, label each line. 4. The rubric page should ever hold ( 1 ) the day of the month, ( 2 ) your reference, ( 3 ) your phone figure, and ( 4 ) your e-mail reference. You might every bit good set your facsimile figure down excessively. 5. A paper over five pages long should include a half-page sum-up of its chief point. Depending on your audience, name this an abstract or an executive sum-up. In gen-eral, compose your paper so that person can make up ones mind within three proceedingss whether he wants to read it.Usually, you do non acquire the benefit of the uncertainty. 6. It is frequently utile to split the paper into short subdivisions utilizing bold face headers, particularly if you have problem doing the construction clear to the reader. 7. Technical documents should show their consequences as Propositions ( theinteresting consequences, stated in words ) , Corollaries ( subordinate thoughts or particular instances which flow straight from the propositions ) , Lemmas ( points which need to be proved to turn out the propo-sitions, but normally have no instrinsic involvement ) and Proofs. Lemmas and Proofs can be strictly mathematical, but Propositions and Corollaries should be apprehensible to some-one who flips straight to them when he picks up the paper.That means they must be apprehensible to person who does non cognize the paper? s notation. A reader must be able to decid vitamin E whether the paper is deserving reading merely by reading the propositions. 8. It is best to show the theoretical account in as short a infinite as possible, before hesitating to explicate the premises. That manner, the experient reader can hold on what the theoretical account is all about, and all readers can toss back and happen the notation all in one topographic point. It is all right, and even desirable, nevertheless, to divide the theoretical account and the analysis of the equilibrium. 9. Make non present new facts in your concluding subdivision. Alternatively, ( a ) sum up your findings, or ( B ) suggest future research. 1 Eric Rasmusen, Indiana University School of Business, Rm. 456, 1309 E 10th Street, Bloomington, Indiana, 47405-1701. Office: ( 812 ) 855-9219. Facsimile: 812-855-3354. Electronic mail: Erasmuse @ Indiana.edu. Web: hypertext transfer protocol: //ezinfo.ucs.indiana.edu/erasmuse. Revised July 2, 1996. Writing 3 10. Even a on the job paper should hold a list of mentions, and these should be at the really terminal, after the appendices and diagrams, so the reader can toss to them easy. Law reappraisals do non print lists of mentions, but you should hold one anyway for the working paper version, including individually a list of instances and legislative acts cited, with, if you want to be particularly helpful, a phrase of account. Example: United States v. O? Brien, 391 U.S. 367 ( 1968 ) ( continuing the strong belief of a bill of exchange card burner ) . 11. Be content if your paper has one part to do. That is one more than most published articles. If you include excessively many points, the reader may non be able to turn up the best 1. Beware of naming excessively many consequences as propositions. Three propo-sitions to an article is plenty ; a paper with 10 propositions clearly has nil to say. But wear? T follow the illustration of the writer who had eight propositions and eight theorems so he could avoid double-digit enumeration! 12. Please wear? t shoot the reader ; he? s making his best. The reader, like the client, is ever right. That is non to be taken literally, but it is true in the sense that if the reader has problem, the author should pay attending to why, and non instantly fault the reader. Copyeditors are a different affair. Particularly at jurisprudence reappraisals and scholarly diaries, they are frequently academic immature college grads who rely on regulations and ignore lucidity. ( In my experience, book copyeditors are much better. ) 13. In covering with diaries, retrieve that the editor, and even the referee, is normally much smarter than you are. They frequently get things incorrect, but that is because they are in a haste or experience obligated to give nonsubjective grounds for rejecting a paper when the existent ground is that it is fiddling or deadening. If a referee has given some idea to the paper, he is likely right when he suggests alterations. Proposing alterations is a mark that he has so given some idea to it ; referees who have merely skimmed the paper normally do non propose any alterations. 14. Reading your paper out loud is the best manner to catch awkward phrasing and misprint. Have person else proofread the concluding version for you. 15. It is really utile to put aside a paper for a hebdomad or a month before traveling back to revise it. 16. Serious documents require many bill of exchanges ( five to 25 ) . Coursework does non, but you should be cognizant of the difference from professional academic criterions. 17. Look at published documents to acquire a usher for the recognized formats for academic documents. 18. Scholarly mentions to thoughts can be in parenthetic signifier, like ( Rasmusen [ 1988 ] ) , alternatively of in footers. 2 Footnotes are suited for digressive remarks, commendation of specific facts ( e.g. , the ratio of stock lists to concluding gross revenues is 2.6 ) , or accounts 2 Like this: Rasmusen, Eric ( 1988 ) ? Stock Banks and Mutual Banks. ? Journal of Law and Economics. October 1988, 31: 395-422.

How to Develop Editorial Values with Help Scouts Greg Ciotti [PODCAST]

How to Develop Editorial Values with Help Scouts Greg Ciotti [PODCAST] Publishing great content that makes your clients successful is the real challenge of marketing. Having editorial values that help your team stay on the same page while creating customer-focused content is the key to success. Today’s guest, Gregory Ciotti, content marketing manager of Help Scout, can help your team create your own set of editorial values and find the connection between content marketing and customer success. Learn how to make your customers more successful, which, in turn, contributes to your success! Some of today’s highlights include: The lowdown on Help Scout: What it is, what they’ve been doing, and Gregory’s role as content marketing manager at the organization. How Gregory defines great content: something that solves a problem, something that contributes to business goals, and content that serves as a positive representation of the company. The elements of Gregory’s editorial values, including strategy, tactics, and examples. Gregory suggests some objectives to consider when creating content. What Gregory means by â€Å"vivid writing.† Being clear and imaginative is a challenge, but necessary to make you and your customers successful. How to use content to provide context between prospective customers and your product or service. Methods for gathering customer feedback to help you better understand what to cover in your content. Powered by PodcastMotor Actionable Content Marketing powered by By 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share

Discussion 4 Assignment Example | Topics and Well Written Essays - 250 words - 3

Discussion 4 - Assignment Example nexpected medical costs hence saving you from bankruptcy and deep debts when you have to pay for your medical bills from the pocket (HealthCare.gov n.d.). . They not only will save you from the high costs of meeting medical expenses but can also help protect your children from diseases, as obesity, which is in the recent past, has been a major issue in America. For, instance it is assumed that if parents accessed healthcare insurance for their kids, they would be able to take them for regular check-ups hence the issue of obesity would be outdated because doctors would be able to observe any trends in the kid’s weight. Either it is believed that if all Americans had access to health coverage, all communicable diseases would be wiped out of America. Therefore, it is evident that health coverage is imperative for all Americans. To solve the issues crippling the healthcare system, all Americans should have access to healthcare insurance coverage. Because nobody wants to get hurt or sick, all Americans hence need care when faced with medical complications. To save all Americans from unexpected medical costs, healthcare insurance coverage should be made accessible to all. Innocent kids of America can thus be safe if insurance coverage should be made

How Far Do You Agree That Video Games have had a Negative Effect on Essay

How Far Do You Agree That Video Games have had a Negative Effect on Society - Essay Example This paper declares that Healthy mind needs a healthy body which means that there needs to be certain level of balance in life. A person needs proper outdoor activity as to refresh his mind and make it energetic to handle what life has to offer. This is the traditional concept of games and health that has been successful for ages. Video Games totally negate this aspect and physical activity is totally lost in the whole process of so called ‘fun’. This report makes a conclusion that various model of gaming software’s are especially designed for this purpose. Moreover if properly controlled, this can be a good sporting and informative event for a child provided that proper choices are being made. This side of this is sadly limited in today’s world and is mostly used only for promotion in television advertisements. Just like everything else, Video games have a bright side and a dark side but as shown with various dimensions above that its negative aspects totally over dominate the positive side. It is advised to keep a proper check on this and this should never be allowed as the sole source of entertainment. No one can deny the importance of physical activity. For a person’s mind and body, half an hour running every day is far better than playing videos games for couple of hours. This seems to be high time we promote strong family ties, better physical health and lead a health and progressive life rather tha n being dominated by technology.

Nutrition, Physical Activity and Weight Essay Example | Topics and Well Written Essays - 2000 words

Nutrition, Physical Activity and Weight - Essay Example From this study it is clear that  evidence based messages to promote healthy nutrition in adolescents should target food groups, snacks, meals, fast food and beverages. Teenagers should ensure that their diet contains a variety of foods such as grains, meat, poultry, dairy products, fruits and vegetables, and nuts to accommodate their growth requirements of minerals, vitamins, proteins, carbohydrates and fats. Daily 5 servings of fruits and vegetables are recommended.This paper highlights that energy dense-nutrient poor foods such as fried potato chips, biscuits and cakes lead to a lower intake of fruits and vegetables and are more likely to be associated with consumption of other energy dense-nutrient poor foods like colas. Energy drinks and soft drinks should be consumed in limited quantity because of their high caffeine and sugar content. Current research suggests that reducing consumption of sugar sweetened and carbonated drinks can help in obesity prevention. Instead, water in take should be increased. They should be taught to read the labels before consuming packaged and processed foods regarding calories, fat and sodium content of the product and choose accordingly and wisely. Also, difference in home cooked and processed food can be explained and reasons for ‘eating out’ analysed.  Adolescents should be explained about the benefits of staying physically active and how it can be achieved. Teenagers should be encouraged to take part in sports and other physical activities at school.

Is Customer Relationship Marketing Strategy Justifiable?

Is Customer Relationship Marketing Strategy Justifiable? In recent years retail banking services have universally adopted relationship marketing / customer relationship marketing strategy as their strategic priority; is this justified in the light of experience and current financial service market place. Chapter 1: Introduction 1.1: Introduction Retail Banking is an evergreen business sector and the potential for innovation is limitless. The increased awareness of the bankers that the customers are the back bone of any business and the stiff competition in the banking sector through the increased penetration and expansion of finance and non-finance organizations venturing into this areas of banking has created an awareness that retaining and serving the existing customer is more critical than searching for potential new customers. This report analyses the extent to which the retail-banking sector is deploying the potential of customer relationship marketing strategy as a strategic priority to develop their business and serve the customers. The report focuses on the fact whether the extensive use of Customer Relationship Marketing strategy in the retail banking sector business is justifiable or not. 1.2: Aim and Objectives The aim of this report is to analyse whether the increased use of Customer Relationship Marketing strategy by the retails banking sector and financial institutions as a core strategy is justifiable or not. This is achieved through the following objectives. To analyse the growth of retail banking sector and the criticality of information in the retail-banking sector and the financials institutions in general. To analyse the effects of using Customer Relationship Marketing strategy and the advantages of Customer Relationship Marketing in mining information in providing a second to none customer service by the banks. 1.3: Background for the study The increased use of Internet banking and numerous tools for customer service by the banks in the UK is the primary reason for the conception of this report. Alongside, the fact that accurate information about the target customers in any business market is the critical factor for the success of an organization is that business sector. Apparently, banking sector is one of the numerous sectors that faces the public on a day-to-day basis and almost every individual in the society is linked with a bank in one form or another which gives the bank an increasing potential to develop their business and investment through identifying potential customers whilst retaining the existing customers. 1.4: Research The research is primarily supported through the use of secondary data like journals, annual reports, textbooks and white papers. The information provided by the journals about the market and the use of Customer Relationship Marketing strategy by banks is concrete and the need for funding to conduct market research either through questionnaire or other methods of primary data collection is the reason for choosing the secondary data source. It is worth mentioning that the information contained in the journals and documents are second to none since the academic journals used in their report are from highly reputed institutions, which publishes reports and papers that are world renowned and valued by numerous academicians. 1.5: Scope of the research The research is primarily focused on the banks in the retails banking sector in the UK. The focus group is the market for the banks in the UK and the different needs of the general public like loans, mortgages, deposits etc that the banks try to mine through the Customer Relationship Marketing strategy. 1.6: Chapter Overview Chapter 1: Introduction This is the current chapter that introduces the report objectives to the reader. Chapter 2: Customer Relationship Marketing in the UK This chapter presents an analysis of the Customer Relationship Marketing strategy and concepts in the business focusing on the UK business sector in general. The advantages of Customer Relationship Marketing strategy in achieving greater customer service are discussed. This is followed by a brief analysis of the use of Customer Relationship Marketing by the banks in the UK. Chapter 3: Retail Banking sector in the UK In this chapter the growth of retail banking and the importance of information in the Banking sector are analysed. This is followed by an analysis of the increasing competition and the bank’s use of information about customers to enhance customer service and identity new customers in the market. The concept of Customer Relationship Marketing initially presented to the reader in the previous chapter on a general perspective is analysed in light of the retail banking and the use of Customer Relationship Marketing as a core strategy by the banks in UK. The analysis is supported with examples of specific organizations in relevant sections of the chapter. Chapter 4: Conclusion and recommendation In this chapter, the results achieved so far are discussed against the objectives and then a conclusion is derived from this discussion. Furthermore, a few constructive recommendations for further research and analysis in this topic are provided to the reader. Chapter 2: Customer Relationship Marketing in the UK Customer Relationship Marketing is increasingly used by many organizations in the UK. The fact that the customer is the central element of a business is the major reason for the increased use of Customer Relationship Marketing strategy by organizations in order to serve their customers efficiently and effectively. The first section provides a general overview of the Customer Relationship Marketing concept to the reader. 1.2: What is Customer Relationship Marketing? Frances Brassington and Stephen Pettitt (2003) speak about relationship marketing as â€Å"A form of marketing that puts particular emphasis on building a longer-term more intimate bond between an organization and its individual customers†. This is mainly due to the never-ending battle of retaining the existing customers and to identify new customers for leveraging revenue and gaining competitive advantage. In today’s highly competitive environment the businesses are increasingly using new technologies and infrastructure to create the long-term relationship identified by Frances Brassington and Stephen Pettitt (2003). This form of relationship marketing is much more refined as Customer Relationship Marketing which is the method of identifying and satisfying the customer needs through efficient use of the resources and the customer information maintained by the company in order to establish a strong relationship with the customer and thereby achieving trust among the cus tomers. From the above definition it is apparent that the concept of Customer Relationship Marketing treats the customer as the primary element for the business and directs all its resources both material and human resource to serve the customer thus gaining competitive advantage in the business. The reason for the increased customer focus in the business is due to the simple fact that a customer is the end user of the product developed by the company and above all the source of revenue for the company, which can be generated only through effective sales and service. This is also intensified further due to the increased competition and the availability of a wide range of products to choose for the customer. The primary focus of Customer Relationship Marketing is on the customer information that the company holds which is analysed for in the light of the company’s goals, vision and mission in order to decide on how efficiently to serve the target customer by the company. This is vital for the reason that the accurate information about the target customer segment is the primary element for the success in the company’s venture in the business either new or existing. 1.3: Customer Service Since the concept of Customer Relationship Marketing embraces customer service, a brief overview of customer service is presented in this section. Philip Kotler (1988) says that the customer forms the backbone of any business. Alongside, it is also well known that customer service is not only for selling the product but the after sales service is what that actually counts in the service of the customers. The effective customer service as identified by Philip Kotler (1988) is mainly thorough improving timeliness in sales support and also by keeping the promise that was made to the customer at the time of sales. Alongside the critical associated with the servicing is costs associated with the services provided by the company to meets its customer needs and requirements. Apparently, a company cannot spend all of its revenue to customer service. Thus the need to maintain the balance between the efficient service and costs associated with the services provided is vital for the company’s success. Frances Brassington and Stephen Pettitt (2003) have identified the following as the three critical factors to be considered while designing the customer service strategy. Customer needs: The needs of the customer are the primary element for a company to promote its products to the customer in that target market. The need of the customer is also the primary factor customer to conduct search for the products that meets his/her needs. Customer situation: The situation of the customer is another critical factor while designing a product, which is essential to identify the customer’s affordability and his/her perception of the production the market. The situation is not only to analyse the customer situation but also to design the effective pricing strategy to meet the customer demands along with the plans to diversify the product range in order to reach more than one target segment of the market based on the quality and price of the products. Any special requirements for customers Special requirements for the customer vary with the kind of product being sold and the need of the customer with that product. In the banking sector for example, a customer applying for a personal loan may like the monthly payments to be charged from his account on a specific date of every month. This level of customisation apparently allows the bank to serve the customer more effectively as well as retain the customer by providing him/her with the desired amount of loan in this instance. The potential of information and knowledge about the customers and the requirements is the key for customizing the service. The three factors mentioned above can be identified only through efficient market research and knowledge of the customer and the target market. This is mainly through treating the information as a vital element for the business. The concept of Customer Relationship Marketing envisages the customer requirements and potential in new target markets through the efficient analysis of the information held by the company about its customer and markets. Alongside, the cost issues associated with the customer service is also drastically reduced with the Customer Relationship Marketing strategy because of the fact that the company initially identifies the right customer for its business and products through the Customer Relationship Marketing concept and thus the customer identified can be served effectively in the first instance itself such that the costs associated with the after sales service that arises mainly due to defects and problems faced by the customer due to purchasing the wrong it em from the market is reduced drastically. 1.4: Market Information and its role in Business In today’s competitive environment market information is critical for the successful promotion of a company’s product. This includes the banking sector as well where the target market is the personal bankers and individuals with a variety of needs. A company in order to maintain effective Customer Relationship Marketing strategy must gain information about its customers, their level of spending and other aspects of their purchase that will benefit the company by customizing the products much more to meet the needs of the customer. The customer information is collected through various methods or research and also through the use of Information Technology to acquire customer information. The customer information can be effectively gained while conducting the sales and receiving payments for the products sold. The use of Electronic Point of Sale (EPOS) in the retail sector for processing payments as well as to communicate the company’s new products to the customer i s one such are to gain information about the market and the customer spending levels in the target market. Identifying the right customer is primarily through effective market research and identifying the potential markets for the company’s products. A bank for example in order to identify its customers must initially research on where to sell its products and then identify its customers through the information gained in the market research. The fact that Customer Relationship Marketing is mainly to promote the products of an organization to its target customers by identifying the customer need and relating it to its products and services makes Customer Relationship Marketing an essential element for a successful business. The Customer Relationship Marketing in the banking perspective is analysed in detail in the next chapter. 1.5: Why Customer Relationship Marketing? From the above discussions we find that the concept of Customer Relationship Marketing is very beneficial for a company’s prosperity and also fact that the business development in new areas is possible through efficient Customer Relationship Marketing in the target markets. But the question why do we need Customer Relationship Marketing is addressed in this section briefly. 1.5.1: Competition The increase in the competition in the UK business markets in the primary reason for the growth of Customer Relationship Marketing. The competition in the market is nearing the point of saturation due to the increase in number of competitors and the increasing awareness among the consumers about products and services. Apparently, a new means of identifying the potential customer in the market and conducting business is critical in the day-to-day business through customisation and quality or service. The financial services sector in the UK alone has seen a tremendous increase in competition with the expansion of non-financial organizations like retail store chains and other business organizations venturing into banking services through own brand credit cards, personal loans, insurance, etc. The competition in the market can be faced only through the effective employment of the information held by the competitors. 1.5.2: Innovation and Growth in Technology Through continuous innovation, the competitors in the UK business markets have invaded its customers through new products and services. The innovation level has also reached a level of saturation that the competitors are now depending on technology to leverage more potential in gaining the customer information so as to present their products in a more customised manner. Alongside, the growth in technology and especially information technology and its expansion in numerous areas of business has also created the opportunity for the organizations in the increasingly competitive environment to leverage the potential of information to identify new business markets and hence reach new customers. The result of the strive for the competitors to deploy the information more effectively in order to create a long term relationship with the customers has resulted in the conception of the Customer Relationship Marketing concept. 1.5.3: Internet and the competition from e-business The growth of Internet and online shopping portals were the first in the business to harness the potential of customer information to reach new markets and expand business. The Internet has broken the traditional barriers of shopping and business itself thus revolutionizing the entire concept of sales and marketing. A statistical Review conducted by Keynote says that the customers purchasing online have increased tremendously since 2001 and the growth is unlimited. The reason for the tremendous growth is that the organizations selling online acquire critical information about the customer’s likes and dislikes and send them with regular updates of their products, which suits their needs. The growth of Amazon especially through promoting their products by presenting the customer with a short list of related products and continuous e mail updates is the classical example for the success of the deployment of customer information in the current business market that is highly compet itive with target customers having a volatile mindset in deciding to purchase a product or service from a given organizations. In the banking and financial services sector in the UK, the growth of internet banking and the increase in customers applying online for financial services like insurance, loans, etc., has created a need for the bankers in the UK to practise Customer Relationship Marketing in order to identify the needs of the customer as well as attract new customers. In the next chapter this is dealt with in more detail with respect to the retail banking and the financial services market as a whole. 1.6: Product customisation: The increase in competition in business has forced the competitors in the UK business markets to present more and more customised products to meet their customer needs in order to retain the existing customer as well as identify potential new customers. The customisation of a product will be successful only through the efficient collection and deployment of the customer information and market information captured by the company. Again the cost issues associated with the customisation and the success of the customized product need the vital information about the customer needs and target market. In banking sector for example a customized loan offer or any other financial service offer is introduced only after extensive research in the market in order to successfully meet the customer needs in the target market. 1.7: Conclusion: From the above discussions in this chapter it is evident that for achieving success and gaining competitive advantage in a business sector, the competitors are increasingly using the potential of customer information and adopting Customer Relationship Marketing strategy to reach potential customers with their products as well as to retain their existing customers. Apart from the competition, the information gained also helps the organization to customize its products and services to its target customers in order to successfully promote the new products and services and effectively allocate its investments for service and production. In the next chapter the Customer Relationship Marketing concept in the light of banking and financial sector is analysed in order to establish whether or not the increasing use Customer Relationship Marketing strategy by the retail banks as a core strategy is justifiable. Chapter 3: Retail Banking sector in the UK The retail banking in the UK has seen tremendous growth in the past few decades. From only a handful of competitors in the 1950s, the banking sector in the UK now consists of many big players like Barclays, HSBC and numerous other banks that are operating at national and international markets. In the next section an overview of the growth in the banking sector especially the increase in the potential and the diversity of products are presented to the reader. 3.1: The growth of retail banking The banking sector in the UK has a century old tradition for serving its customers and stability in the business surviving through the world wars. From the late years of the twentieth century, the banking sector has seen tremendous growth in the UK. The traditional service of lending and deposits have changed into customised services and grown into many new areas of finance especially in the insurance sector as well as expanded the scope of their existing business through continuous customisation and innovation in their products and services offered. This is apparently due to the increased competition and the growing potential of the UK markets for credit cards and personal loans. The tremendous growth of the UK retail-banking sector is evident from its value in the whole European commercial banking market. The UK banking sector alone accounts for 23.9 % of the European commercial banking sector (Data monitor industry analysis on commercial banking sector of UK, 2003), which proves t hat the UK banking sector is growing tremendously. The report further says that the competition in the banking retail-banking sector is intense and the leading companies in the sector are Barclays Plc and HSBC Holdings Plc. A few examples of the Customer Relationship Marketing strategies and the timely execution of the business strategy by these companies are discussed in later sections. The keynote (2003) market report on personal banking says, â€Å"Personal banking is no longer a market exclusively occupied by banks†. This is obviously because of the entry of new competitors from other segments of the financial markets like the insurance companies venturing into the credit cards and personal loans market. Apart from the competition from other financial organizations there is potential growth in the banking industry with the entry of many retailers entering into the banking sector through insurance and other personalised services. This increase in the market potential and the competition in the market proves the tremendous growth of the banking sector in the UK and the penetration of other business sectors into the banking sector which makes it very clear that the traditional process of banking in the counters is long gone and the current banking industry is invaded by competitors from various segments of business other than the actual banks themselves. The process of banking itself has changed tremendously from the trivial paper based banking that was common in the 1970s and the 1980s into electronic banking system with the advent of plastic payment options through debit cards and credit cards and the Automated Teller Machines that can vend cash to the account holders like any other trivial vending machine in the high street. These areas along with the tremendous growth of technology has forced the traditional banks to meet the competition through the efficient use of Information Technology and other innovations in communications like the satellite communications, broadband, etc for the enhanced service to its customers in order to retain the existing customers as well as attract new customers to the banks. The growth in the banking process has primarily concentrated in enhancing the services offered to the customers rather than just treating the customers on the basis of their request on a case-by-case basis, which was the traditional way of banking system in the UK. Alongside, it is worth mentioning, that the innovation has primarily focused on easing the process of banking itself though introducing different channels of payments and also the plastic payment option on the internet and at retail stores which has increased security in transactions as well as prevents the customer from the risk of carrying large amounts of cash with them for shopping which was the case a few decades ago. From the above arguments, it is clear that the retail-banking sector has seen tremendous growth in the past decade and still growing with the increase in the number of competitors and the diversity of the competing organizations. In the next section, a brief analysis of the competition in the banking industry is presented to the reader before proceeding to the analysis of information and its critical nature in the banking sector. 3.2: competition and competitors in the retail-banking sector The retail-banking sector of the UK in the twenty-first century comprises of not only the banks but also competition from other financial organizations and non-financial organizations. The increase in the credit rich market of the UK citizens as well the increased borrowing of the customers has created vast potential for personal finance which is the primary reason for the venture of other organizations in to retail banking. The examples of such competition in the market include the personal finance and loans introduced by TESCO Plc and Asda Plc (A Wal Mart group of company) who are retail superstore chains by business. Alongside, the venture of insurance firms such as Norwich Union are increasingly competing with the high street bankers in the personal loans, savings and other financial services. Apart from the competition on the high street, the competition from the Internet bankers is another potential hurdle for the high street bankers. The increase in the Internet users and the potential of online banking systems eliminating the paper-base trivial banking service eventually increasing the speed of the processing as well as providing customised service to the customers is a major competition to the high-street bankers. Apparently, the web presence and online banking facilities provided by the high street bankers may be an answer to the competition but still the potential of the online customers and the ability to retain a customer over the internet banks is very difficult. 3.3: The potential of information and the Customer Relationship Marketing strategy From the arguments in the above sections we see that the banking sector is tremendously growing and the potential of the financial services offered is immense along with competition that is increasing in geometric progression. Apparently, the competitors in the retail-banking sector rely on the potential of information in order to compete in the market. From the discussions in chapter 2 it is clear that the accurate information about the target market and the customers is essential for a successful venture in the business. The banking sector with the increasing competition relies heavily on the potential of information to customize its products and services to reach new customers as well as retain the existing customers. The increased use of information to mine the consumer requirements is increasing the banking sector. A classical example is the announcement low rate personal loan offer by HSBC bank Plc, in the UK. The bank offered loans at the lowest possible interest rate of a high street bank during the New Year season, which is when a lot of people spend money on purchasing presents and extensive shopping. The strategy of the bank to keep the low rate offer open only to existing customers enabled the bank to attract new customers who were primarily interested in the low interest rate personal loans. Another example is that of Barclays Bank Plc which encourages its customers to choose online and telephone banking in order to speed up the processing time as well improve the service to the customers. The bank through encouraging its customers for telephone banking not only leverages a market share in the electronic banking sector but also effectively reduces the costs involved with the customer service since the bank need not employ a lot of people at the high street branches to serve its customers as well as reduce the expenditure on resources like stationeries etc. It is worth mentioning that both the afore mentioned banks have Internet banking facility and provide services for online bill payments as well as performing several transactions for the customers in a very secured and safe manner. A notable feature of the Barclays telephone banking system with the pass code is that the automated telephone banking system enables the customer to perform the transactions as well pay bills through the phone without even waiting to be served by a representative over the phone. This eventually reduces the costs associated with the service since the personnel employed by the bank is still lesser. Alongside, the rival HSBC has outsourced its call centres to India and has a vast human resource under its command to serve the customers in the UK. The bank serves it customers over the phone quickly and efficiently and the outsourcing of the call centre to India has saved the company a huge part of their costs since the labour costs is less in India when compare d to UK. The above two examples prove that the high street banks in the UK are increasingly using the Customer Relationship Marketing strategy not only to introduce new products but also to improve customer service. The increased use of Internet banking and the electronic services of the banks in the high street is a very good example for this argument. Apart from the afore mentioned facts the customers are served by the retail banks on other channels like the local branch banking, web transactions and customer service centres that provide efficient customer service. 3.4: Diverse Range of products The concept of customisation and diversity in the products are only successful when they are implemented targeting on the right segment of customers. The banks both on the high street and over the Internet offer numerous customized products for attracting the customers as well as improving the customer service in order to retain the existing customers. The introduction of loans for more personalised reasons like car loans, housing loans, etc on top of the personal loans, mortgage services and other financial services provided by the banks both over the internet and at the high streets justifies the arguments that the banks are increasingly customizing and diversifying their products in order to reach new customers as well as server the existing customers. This is achieved only through the efficient use of the customer information gathered by the Customer Relationship Marketing strategy and associated support systems by the competing banks (both traditional and new entrants). Alongside, the banking services provided by the retailers like TESCO, is primarily based on the information they gathered and accumulated over the years of service in the retail industry and identify the potential for the right kind of financial service to the attract its customers to the financial services as well. The fact that the idea of branding and the brand loyalty of the UK customers is the major factor for the venture of these organizations into personal finance. TESCO Plc is ranked number one among the retail superstore chains in the UK thus establishing itself as a retail brand among its customers. This brand image of TESCO supported by the information of its customer and target markets has given the organization the necessary information to venture into the financial services sector thus becoming a potential competitor to the traditional high street banks in the UK. The above arguments make it clear that the Customer Relationship Marketing strategy is widely deployed by the competitors in the retail-banking sector. Alongside, it is also evident that the increased level of customisation and customer service is achieved though the efficient use of the information gathered and deployed by the Customer Relationship Marketing strategy. In the next chapter, the justification whether of not to have Customer Relationship Marketing strategy as a core strategy in the banks is discussed followed by the conclusion. Chapter 4:Conclusion and Recommendation The discussions conducted so far in this report is analysed against the objective of the report in order to create a profound understanding among the readers. The objectives of the report are Objective1: To analyse the growth of retail banking sector and the criticality of information in the

To What Extent Was Jacksonian Democracy Democratic? Essays -- History

To What Extent Was Jacksonian Democracy Democratic?   Ã‚  Ã‚  Ã‚  Ã‚  During the administration of Andrew Jackson, the United States was a nation of change both politically and socially. American society was a society of opportunity. Americans felt that, given a chance, they could make a better life for themselves. This was the era of the common people, the era of democracy. Andrew Jackson appealed to the American people because he stood for values many regarded with favor. However democratic Jackson may seem, he was more tyrant-like than any of his predecessors. His major offerings to the nation included majority rule and a popular presidency, however offered no benefits to women, African Americans, nor Native Americans. Jacksonian Democracy was in no way democratic.   Ã‚  Ã‚  Ã‚  Ã‚  Before Jackson's time, voters expected public officials to use their own best judgment in electing. Under Jacksonian Democracy, the people came to believe that officials should act according to the demands of the people. To make government respond more directly to the popular will, state and local governments began to fill some positions such as judges, constables, and public surveyors by election rather than appointment. The terms of office were also shortened so that popular opinion had a more direct effect on the actions of elected officials. Thus, the government under Jackson became the people's government, although he retained a tight grasp, using his veto often.   Ã‚  Ã‚  Ã‚  Ã‚  As new voters made demands on government, they learned the power of political organization. National issues became as much topics of conversation as local issues had always been. As national parties built stronger state and local ties, they began to rely upon a growing number of "professional politicians." These changes helped to initiate the spoils system. This practice of appointing people to government positions based on party loyalty and party service was not an entirely new development, but Jackson was the first to oust large numbers of government employees in order to appoint his followers to office. He argued that there should be a rotation in office. Some believed that the spoils system set a poor precedent. Jackson amplified presidential power by using the veto more than all previous presidents.   Ã‚  Ã‚  Ã‚  Ã‚  On the "Women's Rights" issue, Jacksonian Democracy did nothing to further the female cause. Only in sparse st... ...ur government was built, the Constitution. He completely disregarded Marshall’s decree and sent the army in to force the Indians from their native homes in Georgia. This disgusting display of the broad sword of government is a disgrace to our nation’s legacy.   Ã‚  Ã‚  Ã‚  Ã‚  Tocqueville, a foreigner, came to the United States to study American prison reform, but was so disgusted with the way our society was and how our government functioned under Jackson that he changed the focus of his study to an analysis of democracy. He saw democracy by our example as â€Å"far from accomplishing all it projects with skill† and that â€Å"Democracy does not give people the most skillful government.† Jackson’s example of democracy was horrible.   Ã‚  Ã‚  Ã‚  Ã‚  Jacksonian Democracy seems to be a zeugma, two contrasting things put together to make a comparison. Andrew Jackson never had any intention of broadening our democracy, only to make his ends meet. Through the way he treated Native Americans, African Americans, women, and many other minority groups, Jackson showed his ignorance in fulfilling one of the most pressing tasks of the president, to represent the people. To no extent was Jacksonian Democracy democratic.